Predictable revenue growth starts with a plan everyone trusts, but for most enterprise sales organizations, planning is disconnected from execution, and adjusting mid-quarter means chasing spreadsheets instead of making decisions. Anaplan faced the same challenge. Now, our own CRO office runs its revenue planning, forecasting, and GTM orchestration entirely on Anaplan, and we're pulling back the curtain on how it works.
Join us for an unfiltered look at how Anaplan's Revenue Operations team uses Anaplan to plan, adjust, and drive predictable performance across the entire go-to-market organization.
-Gets our territories and quota plans locked a full month before the start of the fiscal year so we can focus on selling on Day 1 of Q1
-Operationalizes the plan with tools to forecast and orchestrate revenue and adjust automatically as business conditions shift
-Gives our CRO and sales leaders the agility to run scenarios in real time, so they can make faster, higher-confidence decisions about how to make the number
-Turns Revenue Operations into the strategic hero of the story: working faster, running more scenarios, and optimizing the plan on the fly
Whether you're heading into 2027 planning or looking to modernize your GTM tech stack, you'll walk away with a firsthand playbook for turning revenue planning from a static exercise into a real-time advantage.
